06/2024
OnLocation
Paris 2024 Hospitality
OnLocation, the Official Hospitality programme operator for the Paris 2024 Olympic and Paralympic Games, offers exclusive packages to take part in this international event: a unique stay, special guided tours of Paris, and all the emotion of the Games from the front-row. The recurring campaigns relied on a modular system, based on the official identity of the Look of the Games. They focus on the promises of the hospitality programme, while the unique invitations embrace gold to become print pieces worthy of the occasion. The Hero Campaign was built on parallels between gestures; linking clients, Games personnel and athletes. The resulting diptychs build anticipation and make one promise: the action has never felt this close to spectators. Made at types top.
