09/2022
Nineten
Identité visuelle
Nineten offers cardio climbing sessions: a full-body workout in under 30 minutes, driven by music and a neon atmosphere, with a "visualizer" ceiling panel that sets the rhythm of each session. That same energy carries straight through into the creative direction: the logo is a pulse, drawn from the shape of the N, echoing the movements of cardio climbing. The materials found in the gym — metal, concrete, marble — become textured backgrounds that punctuate the brand's messaging. Made at types top.
